Smart
franchisors understand the importance of training tools which they
offer to franchisees aids in creating a profitable,rewarding and
successful franchise business. The newbies in franchise business
needs proper training and support to run business effectively. A
well-trained franchisee is an asset to the franchise industry.
Whether the recruited franchisee is experienced in the relevant
industry or not, they require adequate training of the whole
Franchise System.
Why Training ?
In the
training program, they are provided answers of every Why's and how's
i.e. How to operate the franchise business, the training related to
service delivery, accounts and finance, store options,staff training,
marketing, Management information system, sales and human resource.
Franchisor, being the backbone of franchise appoints skilled coaches
to conduct the training and support program for the best outcomes and
the franchise is expected to implement whatsoever he is learning
during the training program.
Categories of Training:
The
Franchisee training is basically categorized as Headquarter
training,On-site training and support and ongoing training. Below is
the further explanation :
Preopening or
Headquarters Training
Many
franchisors offer informative and comprehensive classes usually at
their headquarters to let them know about how their brand works. The
workshop provides information on its history, products and services,
customer service, store operations, business management training and
staff recruitment. The training session also gives briefing on real
estate, equipment and machinery, supplier relationships, sourcing
requirements and reporting process. Franchisees may also get
hands-on training within the franchisor's outlet to get an idea of
the actual operational environment. Also the training notes and
reference manual will be provided to revise afterward.
On-site
Training
On-site training means
starting the franchise operations. In this process,Franchisors send
their opening team to the franchisee’s location to put the partner
and his staff at ease with operational routine. The assistance, as
per operational standards includes coaching on training and staffing,
inventory management, procurement, marketing and retail, sales and
product mix, reporting and accounting management, and lot more.
On-going Training
When
the franchisee hires new managers, the new employees and staff. They
also require proper understanding of franchisor’s standards and
processes. This is called ongoing or refresher training. Also, if the
franchisor introduces new procedures, new products or new policies,
they might conduct a refresh course for his franchisee and also for
the key employees to keep the track of system standards from time to
time.
Where
sometimes the training is free of cost, sometimes they may need to
pay the set amount of money as well. The duration of the training
session varies as per industry systems. It may take couple or days or
weeks.
It
hardly matters how effective the franchisee is. Training is
indispensable for all the franchisees of every franchise system. As
it brings uniformity and efficiency in franchise system and also
makes franchisees capable.
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